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“元宇宙+出版”，给行业发展带来新气象。站在新起点上，出版行业面临新的转型发展，大家纷纷加快布局，以掌握先机。
& & ldquo; meta-cosmos+publish & & rdquao; brings new weather to industrial development. At a new start, the publishing industry is facing new transformations, and everyone is accelerating the layout in order to take the lead.
无元宇宙不产业。经历了2021的爆发元年，元宇宙的产业热度还在持续增长。如今，在出版行业，元宇宙不仅是一个人人谈论的概念，更成为大家争先的实践。
After the year of the eruption of 2021, the industrial heat of the universe has continued to grow. Now, in the publishing industry, the universe is not just a concept that one person talks about, but rather a practice that everyone has been arguing about.
日前，中信出版社与伊势集团旗下的Eggor项目达成独家战略合作协议，双方宣布，将在Web3.0（运行在区块链技术上的去中心化互联网）、元宇宙、数字艺术品、区块链实体应用等领域开展合作；更早的时候，中国新闻出版研究院国民阅读研究与促进中心和中国出版网联合发起元宇宙出版与阅读实验室……
Today, the China-China News and Publications Institute has reached an exclusive strategic cooperation agreement with the Eggor project under the banner of the Iraq-Iraqi Group, which announced cooperation in the areas of Web3.0 (decentralized Internet operating in block chain technology), meta-cosm, digital works of art and block chain entity applications; earlier, the China Press and Publications Institute's National Reading Research and Promotion Centre and the China Publishing Network jointly launched the Mae-Cosmos Publishing and Reading Laboratory & Hellip; and & Hellip;
元宇宙新书发布会、元宇宙书店、数字藏品、创作融合……行业玩家纷纷加码元宇宙，“元宇宙+出版”已经给行业带来了看得见的改变，大家都希望在这场行业重塑中占得先机。
The book fair on the Woncosmos, the Woncos bookstore, the digital collections, the & Hellip; & Hellip; industry players plus the coded universe, & & & & & & & & & & & & & has brought visible changes to the industry, and everyone wants to take the lead in reshaping the industry.
重塑传统业务形态
Reshaping traditional business patterns
什么是元宇宙？
What's a meta-cosmos?
在记者的通信采访中，中国出版网副总编辑、虚拟现实产业联盟新闻出版专委会主任委员王扬表示，元宇宙概念在学界和产业界都没有统一的说法，元宇宙、互联网3.0、全真互联网等概念表达的意思基本相同，它不是一项技术，而是人工智能、区块链、大数据、云计算、虚拟现实等技术的综合应用。
In a journalist's correspondence interview, Wang Yang, Deputy Editor-in-Chief of China's Publishing Network and Director-General of the Press and Publications Board of the Virtual Real Estate Union, stated that the Yuan cosmos concept was not uniform in academic and industrial circles and that the concepts of the Yuan cosmos, Internet 3.0 and the All-Five Internet expressed essentially the same meaning, and that it was not a technology, but rather a combined application of artificial intelligence, block chains, big data, cloud computing, virtual reality, etc.
最直观的改变首先体现在相关图书的大热。据中译出版社总编辑乔卫兵今年8月份的统计，市面上名字带有“元宇宙”3个字的图书大概有70种，其中，该社的《元宇宙》《元宇宙通证》《元宇宙大投资》“元宇宙三部曲”，合计销量已达50万册。百道图书影响力数据平台的统计则显示，以“元宇宙”为书名的图书全国一共出版了不少于150种。
The most intuitive changes can be seen, first of all, in the heat of the books concerned. The publisher’s editor-in-chief, Jovi, in August of this year, had the names on the market & ldquo; the meta-cosmos & rdquo; there were about 70 books in three words, of which the association’s meta-cosmos Monitor, the Great Investment in the Meta-Cosmos & ldquo; the three pieces of the meta-cosmos & rdquo; and the combined sales of 500,000 copies. The 100-book impact data platform showed that no fewer than 150 were published in the country.
元宇宙已经开始重塑出版行业传统业务形态。今年，不少出版单位“试水”元宇宙。商务印书馆出版的《四大圣哲》新书分享会在元宇宙平台Cryptovoxels上举行，同时举办围绕该书内容的主题大展“一本书照亮你我的存在”。中译出版社的《产业元宇宙》新书发布会同样在元宇宙平台举办。
This year, a number of publishers & ldquo; test water & rdquao; Wonco. A new book-sharing session on the Four Holy Philosophies, published by the Business Printing Books, was held at the Cryptovoxels platform, along with a major exhibition on the theme of the book & ldquao; a book that highlights your existence and my & rdquao; and a new book publication of the Chinese-language publisher, The Industrial-Cosmos, was also held on the Woncosm platform.
此外，元宇宙书店也已落地。武汉理工数字传播工程有限公司推出了元宇宙品牌沐然星元宇宙书店。元宇宙书店是基于出版机构的自营书店，而不是将出版机构的图书上架至第三方平台。通过数字孪生、三维重建、元宇宙通行证等技术，元宇宙书店可以栩栩如生地还原书店的内部实景，让读者在“逛”的过程中，不但可以实现“沉浸化”，还可以进行社交、在线交易。
In addition, the Won-Cosmos Bookshop is on the ground. Wuhan Industries Digital Communication Engineering Ltd. has launched the Won-Cosmos-Assemble-Cosmos Bookshop. The Won-Cosmos Bookshop is based on the self-run bookstore of publishing agencies, not on a third-party platform. By means of technologies such as digital birthing, three-dimensional reconstruction, and the Won-Cosmos Pass, the Won-Cosmos Bookshop can look at the inside of the raw papershop, allowing readers to view it in &ldquao; & & rdquao; immersing & &rdquao; and social and online transactions.
“元宇宙图书基于纸质出版物，但区别于当前市面的融合出版物。”该集团副总裁、首席运营官陈旻麒对记者表示，每本元宇宙图书都包含了可供读者交互体验的元素，提升了阅读的趣味性与互动性。
& & ldquo; Melco Books are based on paper publications, but different from the current market integrated publications. & & rdquo; Chen Xian, Vice-President and Chief Operations Officer of the Group, told journalists that each of them contains elements that can be experienced interactively by the reader and enhances readability and interaction.
融合不止于数字藏品
Combining more than a digital collection.
什么是2022年最火的元宇宙概念产品？
What's the hottest meta-cosm concept product of 2022?
答案是数字藏品。今年，出版行业开始大量涉足数字藏品领域。
The answer is digital collections. This year, the publishing industry began to engage heavily in digital collections.
百道网近期对今年出版行业有代表性的数字藏品进行了一个总结：年初，北京长江新世纪文化传媒有限公司推出的数字藏品“贰拾年光阴的故事”，定价19.9元、限量8888份，上线仅20秒就宣告售罄；人民文学出版社限量发售正子公也《三国志》数字藏品，售价19.9元，60秒销售破995000元；海峡出版发行集团数字藏品《天下妈祖》（盲盒）上线发行，6000份藏品上线5分钟即售罄……
A recent summary of the representative digital collection of this year's publishing industry was carried out by the 100-channel network: at the beginning of the year, the digital collection & ldquo, launched by the Beijing Yangtze New Century Cultural Media Company Ltd.; the story of the year-sniffing & rdquo; the price of $19.9, a limit of 8888, sold out in 20 seconds only; the restricted sale by the People's Literary Press of the digital collection of the Gents and Trinity, sold at $19.9, 60 seconds, sold at a price of $99,000; the release on line of the digital collection of the Channel Publishers Group, Mother-in-law (blind box), of 6,000 items sold in 5 minutes; and the sale of & Hellip; and & Hellip;
第三方机构月狐的报告显示，除了在数字藏品一级市场售卖带来的直接经济效益之外，国内与数字藏品关联而带动的市场规模预计2026年将达到926.3亿元，为市场带来近千亿元规模的增量。
A report by the third-party agency Monthly Fox shows that, in addition to the direct economic benefits of sales at the level of digital collections, domestic market size driven by digital collections is expected to reach $92.63 billion in 2026, bringing about an increase in market size of nearly $100 billion.
出版业与元宇宙融合，“数字藏品是一个开端。” 陈旻麒说。
The publishing industry blends with the meta-cosmos, &ldquao; the digital collection is the beginning. & rdquao; Chen Quan.
AIGC（AI生产内容）创作、AR和VR（虚拟现实/增强现实）等应用被认为是元宇宙给出版行业带来的一项显著改变。
Applications such as AGC (AI production content) creation, AR and VR (virtual reality/enhanced reality) are considered to be a significant change in the publishing industry from meta-cosm.
中国新闻出版研究院今年开展的首届虚拟现实新闻出版融合发展案例征集，收到了100余项相关应用案例，如教育出版单位利用虚拟现实技术的VR教育、VR职业培训等。据掌阅科技相关人士对《工人日报》记者的描绘：未来AIGC技术发展成熟后，理想的状态下能够将文本故事转换成视频和3D内容。
China’s Institute of Journalism and Publications, which launched this year’s first collection of case studies on the integration of news and publications into development, has received more than 100 relevant applications, such as VR education, VR vocational training, and the use of virtual reality technology by educational publishers. According to scientific and technical sources, workers’ daily journalists are portrayed as being able to translate text stories into videos and 3D content when future AIG technology matures.
传统模式面临重启
The traditional model faces a reboot.
未来，元宇宙还会给出版业带来哪些更深层次的改变？
In the future, what deeper changes will the meta-cosmos bring to the publishing industry?
“个人化出版、泛在化出版、智能化出版，必将使元宇宙时代的出版发生根本性变革。”中国新闻出版研究院出版研究所所长徐升国表示。从时间线上看，元宇宙发展可大致划分为三个阶段：2021~2030年早期阶段，2030~2040年中期阶段，2040~2050年成熟阶段。这意味着未来10年之内，传统出版模式将再次面临重启。
& & ldquo; personalized publishing, generalized publishing, and intelligent publishing will bring about fundamental changes in publishing in the Woncosmos era. & & & & & & & & ; & & China Press and Publications Institute Director & Publications Institute & Publications & Institute & Director & Director & Director & Director & Director & Director & Director & Director & Director & Director & Director & Director & Director & Director & Director & Director & Director & Director & Director.
“出版社应尽快赶上，为融合发展、数字出版发行转型升级奠定基础。” 国家新闻出版署科技与标准综合重点实验室区块链版权中心主任刘天骄说。
& ldquo; Press should catch up as soon as possible and lay the groundwork for integrating development and upgrading digital publishing.
产学研联动正在成为探索元宇宙落地的重要方式。今年8月，中国新闻出版研究院国民阅读研究与促进中心和中国出版网联合发起元宇宙出版与阅读实验室。实验室以元宇宙与出版融合发展为核心，重点围绕元宇宙出版与阅读，构建线上系统与线下服务一体化服务模式，提供智库支持、教育培训、版权保护等服务。实验室将建设元宇宙资讯中心平台、出版与阅读平台，在开展元宇宙相关课题研究、技术人才培训等方面进行进一步探索。
In August this year, the China Press and Publications Institute’s National Reading Research and Promotion Centre and China’s Publishing Network co-sponsored the China Geocosm Publishing and Reading Laboratory. The lab focused on the development of cosmopolitan publishing and publishing integration, focusing on publishing and reading around the cosmos, building an integrated service model for online systems and underline services, and providing think tanks support, educational training, copyright protection, etc. The lab will build a MEAC platform, publishing and reading, and will further explore research and technical training on subjects related to the cosmos.
“数字化转型出版行业走了十几年，如今站到元宇宙起点，应该尽早布局，掌握先机。”王扬表示。
& ldquo; digitally transformed publishing industry has gone for more than a decade and now stands at the threshold of the meta-cosmos, and should be deployed as early as possible, with the advancer. & rdquo; Wang Yang means.
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