Web3.0推动营销升级，唯一艺术“宇宙福利派”获TopDigital元宇宙营销组别金奖

随着技术不断迭代升级，元宇宙、虚拟人、NFT数藏营销已经成为越来越多品牌的必争之地，Web3.0营销正在成为营销行业的“新解法”。

As technology continues to evolve, the marketing of metacosystems, virtuals and NFTs has become a necessity for a growing number of brands, and Web3.0 marketing is becoming a “new solution” for the marketing industry.

6月29日，2023第十一届TopDigital创新营销盛典在上海举行，在创新营销奖颁奖环节，唯一艺术“宇宙福利派”案例从海内外657家参赛企业提交的3052件作品中突出重围，斩获2023第十一届TopDigital创新营销奖元宇宙营销组别金奖，唯一艺术元宇宙营销总监姚璐青等出席活动。

On 29 June, the 11th TopDigital Innovation Marketing Festival was held in Shanghai, where the only art “Cosmos Welfare” case was highlighted from a total of 3,052 works submitted by 657 participating firms, both within and outside the country, and received the 2023th TopDigital Innovation Marketing Award, the Golden Cosmic Marketing Group Award, and the only artistic meta-cosm marketing director, Xiaoqing, among others, attended the event.

TopDigital创新营销奖已经走过11年，始终坚持捕捉行业最新动态，挖掘行业年度标杆作品，被誉为数字营销领域创新风向标，是品牌方高度参与和认可的赛事，同时也是全面涵盖策略、技术、创意全流程架构的赛事。本届盛典以“营领重启”为主题，围绕“蓄力营销，释放长期势能；重启增长，聚焦商业本质”，携手全球各地近千家创新企业、数百名营销行业大咖嘉宾，共同碰撞思维、分享成果、共话新未来。

The TopDigital Award for Innovative Marketing, which has been on track for 11 years, captures the latest developments in the industry, digs the industry’s annual logo and is known as an innovation sign in the field of digital marketing. It is a highly participatory and recognized event for brands, and also a fully fledged event that encompasses strategy, technology, and creative process architecture. The theme of the present event is “Leadering Restraint,” which is about “Aspiritual Marketing, Unleashing Long Term Capabilities; Re-engaging Growth, Focusing on Business Nature; and joining hands with nearly thousands of innovation firms, hundreds of marketing industry grand-guest guests around the globe to co-operate in thinking, sharing results, and talking about a new future.

唯一艺术是国内具有品牌影响力的数字艺术电商平台，成立两年来，唯一艺术平台规模已达到上千万级、GMV数十亿、累计上链NFT数字藏品数量逾6600万，合作品牌及IP超过100家。目前，唯一艺术通过整合唯一艺术电商平台、唯艺云等平台资源、技术力量、运营经验等，打造了链云一体化的解决方案，致力于降低传统品牌入局Web3.0营销的的成本与门槛，帮助品牌打通从线上到线下的营销链路。。

The only art is the country’s brand-impact digital arts power provider platform, which, over the past two years, has reached tens of millions of grades, billions of GMVs, more than 66 million NFTs in aggregate, and more than 100 partner brands and IPs. The only art is currently building solutions for inter-linkage cloud integration by integrating the sole artistic power platform, platform resources such as art-only clouds, technological strengths, operating experiences, etc., to reduce the costs and thresholds of Web3.0 marketing at the traditional brand entry agency and helping brands to connect online to offline marketing links.

2022年，唯一艺术推出Web3.0营销IP“宇宙福利派”，并与双汇、联华华商、天猫国际、九牧王、雪花、孩子王、T3出行等在内的众多国民品牌达成Web3.0营销合作，打造了一系列有影响力的Web3.0营销活动，仅去年双11期间的九大品牌活动，便吸引了8300万关注。今年5月，宇宙福利派2.0电音之夜全面升级上线，再次引发众多品牌的参与、关注度持续高热，超151.5万人在当天访问平台全站，超27.5万用户访问唯艺元宇宙，超18.9万人参与元宇宙蹦迪，打造了一场属于数字藏品届的年度狂欢。

In 2022, the only art launched the Web3.0 Marketing IP “Cosmos Welfare” and partnered in Web3.0 marketing with a number of national brands, such as Double Exchange, United China Business, Skycat International, Nine Kings, Snowflakes, Child Kings, T3 Travels, etc., creating a series of influential Web3.0 marketing activities, which attracted 83 million attention only during last year’s double 11 branding campaign. In May this year, a full-scale upgrade of the Cosmos Welfare Night 2.0 soundings triggered many brands’ involvement, continued high heat, over 1515 million users visited the platform on the same day, more than 275,000 users visited the art-based universe, more than 189,000 people took part in the Mets and built an annual carnival of digital collections.

前几日，“宇宙福利派”旗下子IP“宇宙福利派之夏日冰冰派数藏”上线，携手和路雪旗下冰淇淋品牌梦龙登陆唯艺元宇宙，为用户带来专场PARTY。此外，梦龙还结合Double流心酱系列风格推出数字藏品“梦龙Sunlover”和“梦龙Starlover”，以数藏深度实现与用户的深度连接。此次“宇宙福利派”斩获TopDigital颁发的元宇宙营销组别金奖，彰显了该Web3.0营销IP的核心竞争力与巨大潜力。

A few days ago, the “Cosmos Welfare” under the banner IP, “Cosmos Welfare's summer ice pie collection,” came on line and joined forces with the ice cream branded Monroe to the ceremonial universe, bringing a dedicated PARTY to users. In addition, Monroe launched the digital collection of the “Mony Dragon Sunlover” and “Monylong Starlover” to achieve deep connectivity to users. This “Cosmos Welfare” won the TopDigital Medal Award, highlighting the core competitiveness and great potential of the Web3.0 marketing IP.

“在流量内卷的当下，数字藏品是开启Web3.0营销的钥匙。”未来唯一艺术将持续迭代升级“宇宙福利派”等营销IP，与更多品牌达成Web3.0营销合作，进一步解决打通线上线下场景、形成营销转化闭环，帮助品牌实现营销降本增效，助力品牌营销价值最大化。

“In the middle of the flow, the digital collection is the key to the opening of Web3.0 marketing.” The only future art will be to continuously upgrade marketing IPs such as the “Cosmos Benefit” and to work with more brands to create Web3.0 marketing cooperation to further address the down-to-the-line, marketing transformation loops, help brands achieve marketing efficiency gains and help maximize the value of marketing brands.

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