国内宏宇宙的虚拟房产。网页截图。
“你知道林俊杰在国外花了几十万买的虚拟地块吗？你知道国外类似项目一块地可以卖几百万甚至上千万吗？”12月25日，一位虚拟房产卖家问贝壳财经记者。
"Do you know that Lim Junjie spent hundreds of thousands of virtual plots abroad? Do you know that a piece of land like this abroad can sell millions or even millions?" On December 25, a virtual property seller asked shell finance reporters.
元宇宙热度持续发酵的同时，与之相关的虚拟房产等也变得“抢手”。
At the same time that the heat of the meta-cosmos continues to ferment, the virtual properties associated with it, etc., have become “hand-on”.
国外出现多个元宇宙虚拟房产高价交易。一块虚拟土地成交价格甚至可以达到430万美元(约2739万人民币)。
There are several dollar-cosmos virtual real estate transactions abroad. A virtual piece of land can be sold at even US$ 4.3 million (approximately RMB 27.39 million).
与此同时，国内的虹宇宙平台上的虚拟房产也被一度热炒。闲鱼上，某些虹宇宙房产一度标价数千元，甚至数万元。热潮之下，越来越多的人试图参与进来。对此，虹宇宙平台官方也在持续增强防控机制，通过不断提升门槛，来限制当下虚拟房产的过度炒作行为。
At the same time, virtual property on the national rainbow cosmopolitan platform has also been on fire. Some rainbow cosmopolitan property has once been marked for thousands of dollars, or even tens of thousands of dollars. In the hot tide, more and more people are trying to get involved.
截至记者发稿，有关虹宇宙的虚拟房产炒作，已经得到一定程度的遏制。但是可以确定的是，在相当长的一段时间内,有关元宇宙虚拟资产的暗流，依然会持续涌动。
By the time a reporter writes, virtual property on the rainbow universe has been contained to a certain extent. But it is certain that, over a considerable period of time, the hidden flow of virtual assets on the meta-cosmos will continue to surge.
国外现虚拟房产交易热潮，国内一套房最高炒到100万
国外屡屡上演元宇宙虚拟房产的高价交易。 There have been a number of high-price transactions abroad that have led to virtual real estate in the Woncosmos. 11月23日，明星林俊杰在社交平台发布消息，称自己花费12.3万美元，在Decentraland平台（一个基于区块链的虚拟现实平台）上买下了三块虚拟土地。 On 23 November, Star Lin Junjie released a message on a social platform claiming that he had spent $123,000 and bought three virtual plots on the Decentraland platform, a virtual reality platform based on block chains. 据媒体报道，11月23日当天，Decentraland平台上一块虚拟土地以243万美元（约1548万人民币）的价格售出。之后，虚拟游戏平台Sandbox上的一块虚拟土地以430万美元（约2739万人民币）成交，创下了元宇宙房地产交易价格的新纪录。这块虚拟土地的买家是Republic Realm，这是一家专门投资和开发虚拟房地产及其他数字资产的公司，目前在19个不同的元宇宙平台上拥有大约2500块数字土地。 According to media reports, on November 23, a virtual plot of land on the Decentraland platform was sold at a price of $2.43 million (approximately RMB 15.48 million). After that, a virtual piece of land on the Virtual Game platform Sandbox was sold at a cost of $4.3 million (approximately RMB 27.39 million), creating a new record of real estate transactions in the metaspace. The virtual land was purchased by Republic Realm, a company that specializes in investing in and developing virtual real estate and other digital assets and currently owns about 2,500 digital land on 19 different meta-cosm platforms. 据Dapp（Dappradar.com）统计，在11月22日到28日的短短一周内，四个最主要的元宇宙房地产交易平台的总交易额就接近1.06亿美元。据福布斯报道，有建筑公司在元宇宙中设计一个项目就可以赚近30万美元。 According to Dapp (Dappradar.com), in just one week from 22 to 28 November, the total turnover of the four major mesospace real estate trading platforms was close to $106 million. Forbes reported that construction companies could make nearly $300,000 by designing a project in the metaspace. 国外元宇宙房产交易如火如荼，国内也不甘落后，最先热起来的虚拟房产交易在虹宇宙。 Foreign estate deals are so hot, domestic and domestic, and the first virtual real estate deals to be hot are in the rainbow universe. 11月18日，红人经济公司天下秀董事长李檬发布11周年公开信，官宣公司基于区块链技术的3D虚拟社交产品——虹宇宙(Honnverse)。 On 18 November, the President of the Hong Kong Economics Corporation, Lee Leung, issued an open letter on the 11th anniversary, declaring the company's 3D virtual social product, the Honnverse, based on block chain technology. 虹宇宙的平台内部是一个虚拟的P星球。根据天下秀消息，“虹宇宙”平台将总计发行虚拟房屋350000套，这些虚拟房屋根据不同地貌，有13种房型，房子的等级从高到低分为SSS、SS、S、A、B、C级，级别越高越稀有。价格从8.88元到88元，甚至更高。 The platform of the rainbow universe is a virtual planet. According to the show, the "Ion cosmos" platform will distribute a total of 350,000 virtual houses with 13 different types of housing, depending on the landscape, with the upper to lower levels of SS, SS, S, A, B, C. The higher the class, the smaller the class. The price will range from $8.88 to $88 or even higher. 宏宇宙内部房产。网页截图。 现阶段所有用户在平台上只能做一些简单动作，除此之外并没有其它多样的游戏内容。所有在线用户都可以在一个公共的聊天框内对话，几乎所有参与发言的用户，都在呼吁“求关注”“求加好友”“来我家做客”“帮忙做任务”。由于官方发放的房子数量有限，平台上的虚拟房屋交易一度成了炒作哄抢的重灾区。 All online users can talk in a public chat box, and almost all of the users who took part in the speech are calling for attention and for friends to come to my house and help with the task. Because of the limited number of officially distributed houses, virtual house transactions on the platform were once a serious disaster. 日前，新京报贝壳财经在二手交易平台闲鱼上看到，有许多虹宇宙相关的虚拟房产交易。以极地木屋和半海景房为例，其价格从数千元到数万元不等，个别虚拟房子标价甚至高达100万元。交易方式为，买家付款，然后卖家通过虹宇宙平台内部把房产转赠给买家。 Today, the New Kyoto newspaper shell business saw a lot of virtual real estate deals associated with the rainbow universe on second-hand trading platforms. For example, the prices ranged from thousands of dollars to tens of thousands of dollars, and individual virtual houses were priced up to 1 million dollars. The deal was to pay the buyer, and then the seller transferred the property to the buyer through the Rainbow Cosmos platform. 12月中旬，闲鱼上的虹宇宙房产标价。网站截图 新京报贝壳财经联系多位卖家，询问标价如此高的缘由，大多数卖家给出的理由类似，譬如“元宇宙是未来”、“虹宇宙平台升值空间大”、“物以稀为贵”，“天下秀是上市公司，虹宇宙平台有背书发展前景好”等。 The New Kyoto newspaper Shell has contacted a number of vendors to ask why the bid is so high, and the reasons given by most sellers are similar, such as that “the meta-cosmos is the future”, that the rainbow platform has a huge space for appreciation, that the goods are precious, and that “the show is a listed company, that the rainbow-cosmos platform has good prospects for endorsement development”. 一位手中持有一个“极地木屋”并标价8500元的卖家表示，虹宇宙平台属于有前景的游戏，都在炒，有热度，“我们属于早期用户，你要是有渠道可以翻倍卖，这个东西肯定会发展起来的，相当于改革开放时期的深圳和厦门。” A seller with a “polar cabin” and a price of $8,500 says that the Rainbow Cosmos platform is a promising game, it's all blown up, it's hot, it's like, “If you're an early user, you can double it, it's going to grow, and it's like Shenzhen and Xiamen during the reform period.” 另外一个房子标价9999元的卖家也对记者称，虚拟房子可以理解为数量有限的藏品，升值空间很大，记者询问如何保证平台的房子就能够升值，他回复说，没法保证，愿意买的都是看好其价值的人。“虹宇宙是国内做得最接近这些项目的APP，有人觉的这项目不错，才会有人大价钱买，这就是内在逻辑。” Another seller, priced at $9999, also said to a journalist that the virtual house could be understood as a limited collection, that there was much room for appreciation, that journalists asked how to ensure that the platform’s house would be appreciated, and that he replied that there was no guarantee that all who wanted to buy were the people who valued it. “The rainbow universe was the AP that was the closest to these projects in the country. 还有一位广西南宁的卖家，她的极地木屋标价6000元，她表示，来虹宇宙平台玩的人越来越多，但是有房子的人很少，所以越稀有的房子会越贵，“有的房子价格已经五六万了。”同时她称自己之前因为错估了形势低价卖出了好几套产品，现在手里面还只剩3套。从其发来的截图中，记者看到，她曾以240元的价格出售过一套半海景别墅。 There's another seller, Guangxi Nanning, whose polar woodhouse is worth $6,000, who says that more people are playing on Rainbow Cosmos, but fewer, so the rarer the house is, the more expensive it is, "the price of the house is 56,000." And she claims that she sold a number of products for miscalculations, and that there are now only three. From the screenshot she sent, journalists saw that she sold a half-sea house at $240. 买到房子之后主要功用是什么？“可以卖给别人，买过来等过段时间价格高了再卖出去。”她告诉新京报贝壳财经记者，玩这个游戏的大多数都是商人。“这就是一种炒作。按照目前趋势来说，15天后预计价格破万没有问题。”记者询问，有没有更多产品渠道，她建议记者“不要一下子买太多”，“宁愿把钱投资在其它地方，这个不太稳定，就是风险比较大。”“买个小几万还好。” What's the main function of buying a house? “You can sell it to someone else, buy it over time, and sell it out.” She told the Shell Reporter that most of the game was a businessman. “This is a ploy. According to the current trend, there's no problem with the projected price in 15 days.” The journalist asked if there's any more product channels, and she suggested that journalists “don't buy too much at once”, and that “I'd rather invest it in other places, which is less stable or more risky.” “Bought a few tens of thousands of dollars. 拉锯战：官方出手遏制房价炒作，交易降温 Laser: official attempts to contain house prices, trade cools 面对愈演愈烈的虚拟房产价格炒作，虹宇宙官方多次发布声明，制定推出新的规则，以遏制平台上的炒作风气。 In the face of growing virtual property price speculation, Ion cosmopolitan officials have issued numerous statements and introduced new rules to curb the vagaries on the platform. 11月24日，为了遏制频繁的房屋出售现象，虹宇宙宣布修改房屋赠送规则，具体来说，赠送规则由原来的“持有3天、被5位用户访问、实名认证、年满18岁”修改为“持有15天、被50位用户访问、实名认证、年满18岁”。官方也给出了规则修改的原因：“近期有用户在其它平台或私下交易房屋等数字藏品、道具，导致被骗。” On 24 November, in an effort to curb the frequent sale of houses, Ion cosmos announced a revision of the rules on home gifts, specifically, the rules on gifts, which were amended from “occupation for 3 days, access by 5 users, authentication of real names, over 18 years of age” to “holding 15 days, access by 50 users, authentication of real names, over 18 years of age”. The official also gave the reasons for the modification of the rules: “Recently, users have traded digital collections, props, such as houses, on other platforms or in private, leading to deception”. 12月10日，虹宇宙再次表示，会对所有涉及私下交易、诱导交易、炒作、欺诈等违规违法行为进行重点监控，一经发现，将对相关账户进行限制登录、禁止登录等措施。并于12月13日重申这条提醒并公布了第一批违规用户的账号名单与处置结果。 On 10 December, Irismos again indicated that it would focus on monitoring all violations involving private transactions, induced transactions, fraud and other offences, and that it would, if discovered, impose restrictions on the entry of the relevant accounts, block entries, etc. On 13 December, it reiterated the reminder and published the account and disposal results of the first batch of non-compliance users. 图源：虹宇宙官方微博 Source: Official Weibo of the Rainbow Cosmos 随后不久，新京报贝壳财经记者在闲鱼上发现，大量的虹宇宙虚拟房产仍在高价待售。多个QQ群里，关于此类产品的询价和互动消息，从早到晚闪个不停。按照几位卖家的说法，虽然15天之后才能转赠，不过由于时间短，可以先把账号交给卖家体验，15天之后再自主进行转赠。 Soon after, the Newjing newspaper Shell finance reporter found on the free fish that a large number of rainbow cosmopolitan virtual properties were still on sale at high prices. In several QQ groups, information about the prices and interactions of such products continued to flash from morning to night. According to several vendors, while the transfer was not possible until 15 days later, due to the short time available, the account could be given to the seller for experience and then self-transfer after 15 days. 之后虹宇宙进一步升级了防控措施，颁布了新的虹宇宙数字藏品赠送功能契约条款，其中包括：赠方与受赠人为虹宇宙好友关系，且好友关系需大于15天以上；持有该数字藏品达到50天，房屋赠送需满足该房屋访问量达到50。这一条款下，房屋交易热潮大幅度降温。因为至少在50天之内，平台上的用户可能都无法通过“转增”房产进行交易。 As a result, the rainbow universe has further upgraded its anti-control measures, with the promulgation of new contract terms for the Ion cosmopolitan digital collection, which include: the giftor's relationship with a giftee who has more than 15 days of friendship; the holding of the digital collection for 50 days and the need for a home grant to meet the number of visits to the house. Under this clause, the heat of the house trade has cooled considerably. For at least 50 days, users on the platform may not be able to trade through “transplant” properties. 有群友甚至因为这一交易限制，号召所有人联合起来抵制虹宇宙平台，“（大家）不要登录，也不要去做任务。随意更改规则限制玩家交易毫无游戏体验。”该群友在几个QQ群内发布上述公告。 There are friends, even because of this trade restriction, who call on everyone to unite against the Rainbow Cosmos platform, “No login, no mission. Any random changes in the rules limit the player's transactions without any play experience.” The group issues these announcements in several groups of QQ-groups. 闲鱼也进一步加大了打击炒作的力度。12月24日，新京报贝壳财经记者在闲鱼上输入“极地木屋”、“半海景”、“山村小屋”等关键词汇，虽然还会有一些二手虚拟房产等待出售，不过每个关键词的搜索结果最多也只有十多个，和一星期前搜索同一个关键词动辄出现数百个结果比，已经大为减少。此前记者曾浏览咨询过的多个产品，目前也已经显示“宝贝不存在或者已经被删除”。多位卖家表示，自己的产品链接已经被闲鱼下架。 On December 24, journalists from the New Kyoto newspaper Shells entered key terms such as “Arctic woodhouses”, “Half Seascape” and “Mounty Village Houses” on the fish, although there are still some second-hand virtual properties waiting to be sold, the search results for each of the keywords were at most more than 10, and the search for the same keyword verb hundreds of times a week ago was significantly reduced. Journalists previously consulted a number of products and have now shown that “Baby does not exist or has been removed.” Many sellers have said that their product links have been racked by fish. “虚拟房产炒房团几乎全是以前币圈的人” "The virtual real estate conglomerate is almost all those who used to be in the currency." 清博创新院执行院长李祖希经常研究使用Recroom、VRchat、Altspace、Decentraland等虚拟现实社交应用，他表示元宇宙的空间尤其是基于社交和娱乐的空间，是有商业价值的，只不过现在可能还没有完全发挥出来。“虽然里面的场景体验还非常初级，但是它本身确实是有价值的，并不完全是一个泡沫。” The Executive Director of the Qingbo Institute of Innovation, Li Zushi, has frequently studied the use of virtual reality social applications such as Recroom, VRchat, Altspace, Decentraland, stating that the space of the Woncosmos, especially those based on socialization and entertainment, is of commercial value, although it may not yet be fully operational. “Although it is a very early experience, it is indeed valuable in itself, and it is not entirely a bubble.” 不过李祖希认为，目前这个领域确实也有很大的炒作成分，是一个击鼓传花的炒作游戏。“因为目前其商业价值没有完全凸显出来。”杭州虚拟人科技创始人倪志力也认为，国际环境下的NFT与区块链市场比较活跃，但也比较复杂，泡沫风险较高。 However, Li Zushi believes that there is a great deal of excitement in this area at the moment, and that it is a game of slamming. “Because its commercial value is not fully visible at the moment.” The founder of Hangzhou Virtual Science and Technology, Shin Ni, also believes that NFT and block chain markets in the international environment are more active, but also more complex, and foam risks are higher. 艾媒咨询CEO兼首席分析师张毅则表示，市场上这些虚拟房产目前的价格严重超出了它们的价值，如果持续下去会容易引起连锁性的金融风险，所以需要理性对待。“虚拟房产的价值我们可以理解为娱乐属性和休闲属性，从这个角度讲本身是可行的，但是这个价格不可能会这么高，现在是价格严重偏离价值。” The Egyptian consultant CEO and chief analyst Zhang Yi said that the current prices of these virtual properties in the market are far greater than their value, and need to be treated rationally if they continue to be susceptible to a chain of financial risks. “The value of virtual properties can be understood as recreational and recreational properties, and it is possible in itself from this perspective, but the price is not likely to be so high, and the price is now grossly out of value.” 贝壳财经记者在调查中发现，炒作虚拟房产的人群中，不少是原来的币圈人士。一位卖家告诉记者，自己身边做虚拟房产交易的“几乎全是之前币圈炒币的人”，问及缘由，“我们关注的资讯平台多，大都会发这些消息。”上述打算以8500元出售极地木屋的卖家此前也对记者说，“你要是对房子有兴趣，我可以便宜点出你，然后可以手把手带你玩区块链这一块。”还有一位卖家表示，自己身边玩虚拟房产的既有炒币的人，也有炒股的人，此外还有做其它各种网络项目的人。 In a survey conducted by the Shell Journalist, it was found that many of the people who made virtual properties were in their original currency circles. A seller told the journalist that he was dealing with virtual properties “almost all the people who used to do it”, and asked why, “We have a lot of information platforms, and most of the people send these messages.” The above-mentioned sellers, who were trying to sell the polar woodhouses for $8,500, had said to the journalist, “If you're interested in the house, I can offer you cheaply, and then I can hand you around to play the chain.” Another seller said that they had money and shares in virtual properties, as well as other Internet projects. 虽然充满炒作成分，不过李祖希同时也认为，虚拟资产的价格热度也反映了虚拟资产的稀缺性。“一方面是绝对稀缺性。相对于现实世界中，元宇宙里面地块的整体空间是有限的，你可以和全世界的名人做邻居，资源的集中度意味着它的价值。另一方面是后续的相对稀缺性。和现实世界一样，虚拟的房产和地皮也是由其地段带来稀缺性，它的地段一方面是虚拟空间中的地理位置，另外一方面是类似于千人千面的智能推荐位，比如一个人来到虚拟空间，他旁边的建筑和空间可以做到千人千面，这也会带来稀缺性，当然现在还没有实现，是后续可能产生的一个情况。” As in the real world, virtual property and land are scarce by their location, on the one hand, and an intelligent reference position similar to that of thousands of people, such as a person coming to virtual space, the building and space next to him can do a thousand things, which can bring scarcity, but which is not yet realized, of course, a possible follow-up.” 上海财经大学电子商务研究所执行所长崔丽丽认为，元宇宙作为一个现象从投资领域中最先火起来，从概念性的描述逐渐进入到虚拟空间、虚拟偶像等应用领域，可以看出这是一些抱有投资目的的人对这个新兴概念领域的追捧。其背后隐含的原因可能有两个方面：一是参考虚拟币前期较快拉升的投资价值的推理而看好虚拟资产，在国外NFT类的艺术品、虚拟头像都炒作到较高价格也是一种印证；二是基于目前元宇宙对于大多数人而言处于“雾里看花”的阶段，早期介入可能机会更好的考虑。 According to Choi Lilly, the Executive Director of the Institute of Electronic Commerce at the Shanghai University of Finance and Economics, as a phenomenon, the Yuan cosmos is the first to get hot in the field of investment, moving from conceptual descriptions to virtual spaces, virtual icons, and so on, as can be seen from the fact that some of the people with investment objectives are interested in this emerging conceptual field. The underlying reasons for this may be twofold: first, to look at virtual assets in the light of reasoning about the value of investments that were faster in the early days of the virtual currency, and to see the higher prices of NFT-type art and virtual head coverings abroad is also an indication; second, it is based on the fact that the cosmos is currently at a stage of “black-seeing” for most people, where early intervention may be better considered. 不过对于虹宇宙，李祖希说，其和The Sandbox、Decentraland等国外元宇宙产品还有很大差距，一方面其还在内测阶段，另外，中国在元宇宙后续的应用，普通用户的活跃度，平台上UGC建设的活跃度，以及NFT在其中的应用等方面，都还是未知数，所以现在虽然存在炒作，但是在金额等方面都是比较初级的。“但依据还是类似的，一方面基于平台的商业价值，另外一方面是炒作和击鼓传花的模式，另外还有上面提到的稀缺性。” However, with regard to the rainbow universe, Li Zushi said that there was still a large gap between its foreign meta-cosmos products such as The Sandbox, Decentraland and others, on the one hand, which were still in the interior phase, and, on the other hand, China's follow-up applications in the meta-cosmos, the activity of ordinary users, the activity of the UGC building on the platform, and the use of NFT in it, were still unknown, so that, despite the fact that there were ploys, they were relatively junior in terms of amount. “But on the other hand, they were based on the commercial value of the platform, on the other hand on the pattern of stifling and stifling, and on the scarcity mentioned above.” 虚拟房产和虚拟资产的未来 The future of virtual estates and virtual assets “元宇宙”概念火了之后，国内外不少资本、巨头、创业公司纷纷行动，尝试入局和元宇宙相关的领域。 In the wake of the burning concept of the Woncosmos, a number of capital, giants and business start-ups, both within and outside the country, have taken action to try to enter the fields related to the Agency and the Mesocosmos. 中信证券表示，在移动互联网红利逐步消退和加强反垄断监管的背景下，互联网巨头开始进入投入期，蓄力布局未来，元宇宙有望成为互联网行业发展的下一阶段。用户通过元宇宙可以获得涵盖游戏、社交、内容、消费以及拓展到更多的结合线上线下的一体化的生产、生活体验，步入千行百业数字化的全真互联网时代。 In the context of the gradual erosion of the mobile Internet dividend and the strengthening of antimonopoly regulation, the Internet giants are beginning to move into an investment phase, with the potential of the meta-cosm to become the next stage in the development of the Internet industry. Users can gain, through meta-cosmos, an integrated production, a life experience that encompasses games, socialization, content, consumption, and a greater number of online integrations, moving into the era of digitalization of the 100-way industry. “更进一步，我们认为，元宇宙不止是下一代互联网，更是未来人类的生活方式。” “More so, we believe that the meta-cosmos is not just the next generation of the Internet, but also the future way of life of humankind.” 但与此同时，业内普遍认为，元宇宙还处于相当早期阶段。元宇宙的背后涉及众多技术，涉及VR、AR、5G、云计算等。中信证券认为,未来3-5年，元宇宙将进入雏形探索期，VR/AR、NFT、AI、云、PUGC游戏平台、数字人、数字孪生城市等领域渐进式技术突破和商业模式创新将层出不穷。 At the same time, however, it is widely believed that the meta-cosm is still quite early. Behind the meta-cosmos is a multiplicity of technologies, involving VR, AR, 5G, cloud computing, etc. The Sino-Portfolio believes that, over the next three to five years, the meta-cosm will enter into a prototype exploration period, with progressive technological breakthroughs and business model innovations in areas such as VR/AR, NFT, AI, clouds, PUCC platforms, digital people, digital twin cities, etc. “我们现在对元宇宙的想象还是基于对前一个阶段，比如我们现有的移动互联网，现有VR技术，体感设备、建模技术等去整合拼接出来的一个整体形态。而实际上，未来真正出现的元宇宙形态有可能跟我们现有的设想完全不一样。”此前科幻作家陈楸帆在接受新京报贝壳财经采访时表示。 “Our vision of the meta-cosmos is still based on an integrated image of the previous stage, such as our current mobile Internet, our current VR technology, physical devices, modelling, etc., to integrate. In fact, the shape of the meta-cosm that really emerges in the future may be completely different from what we have now. 元宇宙的未来充满不确定性，可能承载于其上的虚拟房产和虚拟资产前景又将如何呢？ What will happen to the future of the meta-cosmos, which is fraught with uncertainty, and to the prospects of virtual estates and virtual assets that may be embedded in it? “Recroom、VRchat、Altspace、Decentraland等这些虚拟现实社交应用最吸引我的，是通过它们可以直接和全球的人进行‘面对面’交流，虽然我们都是虚拟人的形象，但是每个人的声音，表情，动作都是直接实时交流，并且戴上头盔有强烈的沉浸感。”在李祖希看来，随着一个元宇宙平台的人流量和商业因素增多，其本身的市场价值也会更大，有这样一个基础价值之后，它各处的绝对地段的价值，以及基于人工智能推荐的相对地段的价值，都会使得它的整体价值进一步提升。 “The virtual socialization applications of Recroom, VRchat, Altspace, Decentraland and others are most attractive to me through their “face-to-face” interaction with people who can communicate directly with the world. Although we are all virtual people, everyone's voice, expression, movement, and a strong sense of immersion in helmets will add value to the overall value of a meta-cosm platform as it increases human flows and business factors. “在这种情况下，后续的虚拟地产和物品，会有一个相对稳定的市场价值。我们会去像真实的买房、买物品一样去消费。另外一方面，由于是在虚拟空间，它有点儿类似于广告位或者是推荐算法，也是有一个相对的稀缺性。所以我们后续除了购买虚拟资产，还有竞价排名这样的一个消费方式。”李祖希说。 “In this case, the subsequent virtual property and goods will have a relatively stable market value. We're going to spend it like a real home, buying things. On the other hand, because it's in virtual space, it's a bit similar to advertising slots or recommended algorithms, and it's a relative scarcity. So, in addition to buying virtual assets, we're going to have a consumption formula like a competitive ranking.” Li Zush says. 如果这种设想最终得到实现，那么不同元宇宙平台的虚拟资产价值也势必会产生不同。李祖希从多个角度分析其价值的影响因素：“第一是用户流量，这是基础先决条件，即便现在平台本身没有盈利，但是有用户也可以；其次是看平台本身的基础，比如如果其背后有资本不断输血，也可以保持平台的活跃；第三就是虚拟资产的流通性，这是它的经济活力和价值的一个构成要素；第四是看平台中的经济闭环有没有形成，比如用户在平台上盖房产，租房产，运营房产，以及从消费者那里获得收入。” If this idea is finally realized, the value of the virtual assets of the different meta-cosmos platform will inevitably vary. Li Zuzhi analyses the impact factors of its value from multiple angles: “First is the user flow, which is a basic prerequisite, even if the platform itself is not profitable, but it can be used by users; second is the basis of the platform itself, such as keeping the platform active if there is a constant flow of blood behind it; third is the mobility of virtual assets, which is an integral element of its economic dynamism and value; and fourthly, whether there is an economic closure in the platform, such as the building of property by users on the platform, the rental of property, the operation of property, and income from consumers.” 除了用户和平台方之外，李祖希认为，如果第三方品牌入驻，提供广告费或者其它资金，也可以使得平台经济体系运转起来，从而使地段或者房产更值钱。“另外就是这样一个小宇宙内部，以及这个小宇宙在整个元宇宙中间的流量位，能不能持续从全网或者现实世界中，获得用户进入他这个元宇宙，也是它存在的一个价值点。” In addition to users and platforms, Li Zuzhi believes that if third-party brand names were in place, advertising fees or other funds could also make the platform’s economic system operational, making the site or property more valuable. “There is also a small universe, and the flow position of this small universe in the middle of the meta-coast, and whether it can continue to gain access from the whole net or the real world to its own meta-cosm is a point of value.” 杭州虚拟人科技创始人倪志力认为，数字土地只是一种可以引发想象的游戏化数字资产，本身价值还没有对应的评估体系，未来在拥有一定评估参考后可能会逐步形成本身的实际价值。未来虚拟资产可能会以多种标签归类形式存储在游戏化的计算机互联网元宇宙中。 The founder of Hangzhou Virtual Science argues that digital land is only an imaginary gameable digital asset whose own value has not yet been matched by an assessment system, and that it may evolve into its own real value in the future with some assessment reference. In the future, virtual assets may be stored in a playable computer-based Internet meta-cosystem in the form of multiple labels. 崔丽丽称，元宇宙要想在现实世界中产生商业价值，关键还是要依托于虚拟世界中这些数字资产的交易，她强调称，只有资产流转起来才能带来真正的市场和经济。“如果这些所谓的元宇宙应用不能给上下游产业链带来商业价值，则这个热度很快就会过去。” Trey said that if the metacosystem is to generate commercial value in the real world, the key is to rely on the transactions of these assets in the virtual world, and she stressed that only the flow of assets can bring about real markets and economies. “If these so-called metacosystem applications do not bring commercial value to the upstream and downstream industrial chains, the heat will soon pass.” 新京报贝壳财经记者 孙文轩 编辑 徐超 校对 柳宝庆 {\bord0\shad0\alphaH3D}Ninjing newspaper shell finance reporter Sun Wenchen, editor Xu {\cHFFFFFF}{\cH00FFFF} {\cHFFFFFF}{\cH00FFFF} {\cHFFFFFF}{\cH00FFFF} {\cHFFFFFF}{\cH00FFFF} {\cHFFFFFF}{\cH00FF00}
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