3月8日，值国内高端内衣品牌爱慕30周年庆，其在“Honnverse虹宇宙”中打造的“爱慕元宇宙旗舰店”全面焕新。此次焕新，爱慕不仅将线下爱慕博物馆内衣文化展1:1复刻至虹宇宙中，还上新了爱慕“1993限定系列”人体美学内衣新款产品，爱慕元宇宙旗舰店以“30周年特别版”与大众见面。
March 8 marked the 30th anniversary of the national high-end lingerie brand, which was created in the “Honnverse Rainbow Cosmos” to rejuvenate the “Honnverse Cosmos”. This rejuvenates not only the one-to-one cultural exhibition of the Museum of Love under the Line, but also the new products of the “1993 Set Series” of human aesthetic lingerie, and the “Thirty-Years Special Edition” to meet the general public.
“爱慕元宇宙旗舰店30周年特别版”的上线，旨在以数字化的方式庆祝爱慕成立30周年，并见证品牌的不断创新和探索。据了解，爱慕此次在保留元宇宙旗舰店原有的空间场景和互动体验的基础上，专门将广受线下消费者好评的爱慕博物馆内衣文化展 “移植”到爱慕元宇宙旗舰店中，用户只需登录虹宇宙，足不出户就能够探店打卡、近距离浏览并了解女性内衣发展文化史，感受爱慕的文化积淀、科技创新和品牌精神。
“The special edition of the 30th anniversary of the Aiwon Cosmos Shop” is on-line and aims to celebrate its 30th anniversary digitally, and to witness continuous innovation and exploration of brands. It is understood that this time, on the basis of preserving the original space scene and interactive experience of the Yuan Cosmos Shop, it was dedicated to “transplanting” the cultural exhibition of the undergarments of the Museum of Love, which was well received by a wide range of online consumers, to the Aiwan Cosmos Shop, where users simply have to log into the rainbow universe and are able to visit the shop, view it at close distances and understand the cultural history of the development of women’s underwear, and feel the cultural ethos, technological innovation and brand spirit of the Emerald.
此外，爱慕“1993限定系列”人体美学内衣、爱慕经典明星款内衣与爱慕开年红品等10款产品已在爱慕旗舰店内同步上线，用户可360度查看产品详情、虚拟试穿、一键购买实体商品，享受虚拟场景内种草消费的无缝连接。爱慕品牌为消费者提供更加创新便捷的购物体验，同时通过品牌私域空间与消费者直接互动，了解消费者的需求和偏好，从而不断优化产品和服务。
In addition, 10 products, such as the “1993 Set Series” human beauty underwear, the favorite classic star lingerie and the "Amour's Reds" have been synchronized in a flagship shop with 360 degrees of access to product details, virtual auditions, and a key to purchase real goods and enjoy seamless connections to the consumption of grass in virtual scenes. Love brands provide consumers with more innovative and easy shopping experiences, while interacting directly with consumers through branded private spaces, understanding consumers' needs and preferences, thus continuously optimizing products and services.
爱慕X虹宇宙三度携手 共筑品牌价值资产化
Loves the X-ray universe three times to build brand value assetization
“爱慕元宇宙旗舰店30周年特别版”的上线，是爱慕和虹宇宙两度携手探索元宇宙营销生态后的再度升级。据了解，去年5月，爱慕首次在虹宇宙中构建营销场景，开设“爱慕海岛”品牌活动空间，举办“爱慕睡衣趴”活动，开启爱慕元宇宙营销的重要一步；去年12月，双方合作深化，在虹宇宙商业街区“MetaPlaza”上线首个虚拟内衣旗舰店——爱慕元宇宙旗舰店，以永久的、打破时空限制的数字沉浸式购物场景，实现与爱慕品牌营销活动规划的实时同步，拓宽线下实体店的形式和功能。两次合作共吸引了超过65万人参与互动。 In May of last year, it was known that, for the first time in the rainbow universe, it had built a marketing scene, opened a space for the branding of the Sea of Emines, organized a “Pyjamas party” and launched an important step in the marketing of the Elyne universe; in December last year, the two sides worked together to deepen the virtual inner-colour shop on the front line of the “MetaPlaza” commercial neighborhood of the Rainbow Cosmos, which attracted more than 650,000 people to interact with each other, using a permanent, time-breaking digital immersion of shopping scenes, and to achieve real-time synchronization with the planning of the marketing activities of the Emerald. 不可否认，进军元宇宙是品牌赢得未来市场优势的长期战略性布局。爱慕从元宇宙营销活动的开展到元宇宙旗舰店的搭建，再到伴随线下活动的同步焕新，爱慕通过在元宇宙营销和商业模式上的持续深入探索，已构建起“场景+互动+商品”的元宇宙商业雏形。伴随着数字技术带来的沉浸式体验，爱慕可与年轻消费者建立更加紧密的对话，让消费者在元宇宙中“逛店”成为日常消费的新途径；而全时化、延续化、可复用的营销场景，也将作为数字资产沉淀到品牌建设中，并将创造出更具生命力和多样性的品牌价值表达。 There can be no denying that the marching universe is a long-term strategic layout in which brands have won advantage in the future market. Competing from the introduction of the marketing activities in the meta-cosmos to the construction of the meta-cosm flag shop, to the synchronization of the activities under the line, and through continued and in-depth exploration of the marketing and business models of the meta-cosmos, a meta-cosm commercial emergence of the “scene plus interaction plus commodities” has been built. 面向Web3.0时代营销新机 虹宇宙已开启全面进化 对于天下秀旗下的3D虚拟生活社区虹宇宙而言，通过其开放的内容生态，为品牌提供接入Web3.0的创作入口和商业机会已不是首次。品牌可以在虹宇宙中开设虚拟商店、展示厅、发布仪式或者主题公园，增强消费者对品牌的认知和情感认同。比如，虹宇宙曾与小鹏汽车、拉菲集团、龙湖集团、RPRSENTED等品牌开展合作，通过举办元宇宙发布仪式、搭建专属元宇宙营销场景、联合发布数字藏品等方式，助力其开拓Web3.0时代的营销新领域。2023年，虹宇宙将正式开启元宇宙营销的全面进化，将通过元宇宙用户交互场景、元宇宙活动场景、元宇宙展览/会议场景、元宇宙泛娱乐四大场景，实现从构建"人-货-场"的元宇宙营销基础设施，到构建"用户深度互动场"的持续深耕。 It is not the first time that the open content ecology of the 3D virtual life community under the flag of the sky provides brands with creative access and business opportunities to Web3.0. Brands can open virtual shops, exhibition halls, publishing ceremonies, or theme parks in the rainbow universe to enhance consumer awareness and emotional recognition of brands. For example, the rainbow universe has worked with brands such as the Pelican Car, the Rafi Group, the Dragon Lake Group, the RPRSENTED, etc., to help them develop new areas of marketing in the Web3.0 era by organizing meta-cosm distribution ceremonies, creating exclusive meta-cosm marketing sites, and co-distributing digital collections. In 2023, the rainbow universe will officially open up the full evolution of meta-cosm marketing. “未来，虹宇宙还将持续和品牌共同探索元宇宙营销新模式。譬如爱慕旗舰店商业化生态的近一步升级，通过沉浸式场景打造和更多互动玩法为消费者提供新鲜的感受和体验等，持续赋能品牌元宇宙营销的变现潜力。这将帮助爱慕品牌吸引更多年轻客户，构建数字沉浸式购物场景，打造长期的品牌阵地”，虹宇宙负责人如是说。 “In the future, the rainbow cosmopolitan will continue to explore new models of marketing the metacos with brands. For example, the recent upgrading of the commercialization ecology of a pamphlet, which provides consumers with fresh feelings and experiences through immersion and more interactive play methods, will continue to give them the potential to market the cosmos.
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