作者：杨泽
编辑：唐晗
Editor: Tang Xian
这两天圈内最大的新闻，莫过于波场创始人孙宇晨以3100万拍下著名的“巴菲特午餐宴”。这位宾夕法尼亚大学的学弟还声称，准备带上吴忌寒、李林和V神等人，一起说服年长60岁的师兄巴菲特扭转对加密货币的看法，进行“价值投资”。这个冲突性和反差性极强的消息，迅速成为了各大财经媒体的大新闻，孙宇晨再次刷爆了中美两国主流财经媒体的版面。
The biggest story of these two days is that Sun Woo, the founder of the waves, shot the famous Buffet luncheon with 31 million dollars. The fellow from Pennsylvania University also claimed that he was ready to take Wu, Li Lin and V, among others, to convince his 60-year-old brother and brother Buffett to reverse their perception of encrypted money and “value investment.” This conflicting and counterproductive news quickly turned into a big news story in the major financial media, and Sun Woo’s morning hit the mainstream financial media of the United States and the United States again.
一直以来，孙宇晨都是备受争议的人物。一方面他非常善于制造和捕捉热点：悬赏玛莎拉蒂、帮OFO退押金、捐助见义勇为、支持被盗的币安、拍下巴菲特的午餐……另一方面，白皮书抄袭、代码抄袭、高位套现等负面新闻，让“90后”炒作大师也收获了“骗子”的称号。在李笑来录音泄露事件中，孙宇晨发布微博称自己“中枪”后，网友一致认为孙宇晨的“骗子”名副其实。
Sun Woo morning has been a controversial figure. On the one hand, he is very good at manufacturing and capturing hot spots: a reward for Masharati, a refund for OFO, a donation for courage, support for stolen currency, and a lunch for Buffett... On the other hand, the negative news of White Paper copying, code copying, high-profile displays, and so on, has allowed “after 90” masters to win the title of “swindlers.” After Li’s recording leaks, Sun’s Internet users agreed that Sun Woo’s swindlers were very well known.
相比于比特币、以太坊的厚积薄发，目前为止从结果的角度来看，孙宇晨与波场的高举高打的炒作方式已经成功吸引了媒体和持币者的眼球。不论形象是正面还是负面，接连不断的炒作已经使得波场成为了品牌普及度最广的数字货币之一。
Compared to Bitcoin, Etheria’s thick and thin hair, Sun Woo’s high-profile campaign with the waves has so far succeeded in attracting media and currency-holders’ eyes from the point of view of the results. Whether it is positive or negative, successive campaigns have made the arena one of the most widely branded digital currencies.
今天我们就从营销的维度，盘点一下孙宇晨骗子的成因以及波场营销背后的逻辑。当然，我们还想在这篇文章中讨论一个更重要的问题：以后加密货币的营销方式，将更靠近波场，还是应该更靠近比特币和以太坊？
Today we take an inventory of the causes of Sun Woo's fraud and the logic behind the marketing of the waves. Of course, we would like to discuss in this article a more important question: will the way in which the encrypt money will be marketed be closer to the waves, or should it be closer to Bitcoin and Ether?
01
波场的「空气币」开端
It's the beginning of the "air coin" in the courtyard.
所谓营销的过程，就是在用户脑海中建立产品预期的过程。事实上，波场一开始以“空气币”的形象起家，在人们心中留下了“抄袭”+“暴富”这样一个印象，其开局并不好。
The process of marketing is the process of building product expectations in the user’s mind. Indeed, the beginning of the wave began with the image of “air coins” that left the impression of “scripping” + “rich” in people’s minds, which did not begin well.
所谓抄袭分别值得是白皮书抄袭和代码抄袭：
The so-called copying is worth a copy of the White Paper and a copy of the code:
1、白皮书抄袭
1. A copy of the White Paper
在波场开始筹备的时候就有网友爆料称，波场(TRX)白皮书部分照搬以太坊和Kademlia的框架，部分照搬IPFS和Filecoin的白皮书。随后，协议实验室的创始人Juan Benet也在推特上发布了一张照片，声称至少有9页的《TRON》英文版本的白皮书是从IPFS或Filecoin的文件中拷贝出来的。而后以太坊的V神反击孙宇晨的时候，也提到了波场“具有更强的白皮书能力，Ctrl+C和Ctrl+V比键盘键入新内容有更高的效率”，讽刺波场的白皮书抄袭事件。
As a result, Juan Benet, the founder of the protocol laboratory, also posted a photo on Twitter, claiming that at least nine pages of the English version of Tron had been copied from documents from IPFS or Filecoin. Then, when the V-god responded to Sun Woo’s morning, reference was made to the “greater white paper capability, with Ctrl + C and Ctrl + V more efficient with new content”, and to the fact that the White Paper in the sarcastic ring was copied.
2、代码抄袭
2. Code copying
不仅仅是白皮书抄袭，2018年6月，数字资产研究公司(DAR)的研究人员在波场Tron codebase中发现了多个从其他项目复制的代码实例。Tron开发者剽窃了以太坊的代码，并且修改了文件名，使得代码的来源难以识别。
More than just a copy of the White Paper, in June 2018, researchers from Digital Assets Research Inc. (DR) found several examples of codes copied from other projects in Tron Codebase. The Tron developers stole Ether’s code and changed the name of the document, making it difficult to identify the source of the code.
而所谓的“暴富”形象则指的是孙宇晨一开始炫富，以及配合币安悬赏玛莎拉蒂等各种行为。总而言之，波场最开始留在人们心中的形象是非常low的，既没有学术的硬核和儒雅，又没有真正实际解决什么问题，在道德上给人的感觉比较负面，就差跑路了。
Instead, the so-called “mortality” image refers to all kinds of behaviors such as Sun Woo’s show-off at the beginning of the morning, and the co-opting of the money to Masarti. In short, the image of the wavefield that was first left in people’s minds is very low, with no academic hard core and Confucian, no real practical solution to the problem, and a less ethically positive feeling of running away.
02
如何从「空气币」一步一步从形象上洗白？
How to clean up the image step by step from Air Currency?
如果孙宇晨仅仅是发了个空气币，然后割韭菜赚了几十亿，那我想今天他也就不会引发这么多争议（可以直接定性），波场上也不会老外用户多于中国，而他本人更不会被大家称之为“炒作之王”了。且让我们来看看孙宇晨都干了些什么：
If Sun Woo had just issued an air coin, and then he had made billions of dollars by cutting vegetables, he wouldn't have caused so much controversy today (which could be directly characterized) that there would not be more foreign users on the field than in China, and he would not have been called the “King of the Fry.” And let's see what Sun Woo did in the morning:
1、撕逼以太坊
One, tearing Ether's room apart.
通常，炒作的目的是快速提升自身的知名度和辨识度，最简单有效的方式是找一个行业内最知名的对标物进行撕逼，借助一轮又一轮的口水战，快速在用户心中建立与领先者的联系。比如小米手机上市之初抄袭式致敬iPhone的各种招数，小米空气净化器“良心价”对比巴慕达空气净化器。
Usually, the aim of the campaign is to quickly raise its visibility and awareness, the simplest and most efficient way to find the most well-known in the industry to tear through the objects, and to quickly establish contact with the leaders in the user’s heart through a cycle of saliva wars. For example, the iPhone scheme at the beginning of Mi’s mobile phone was copied to pay tribute to the iPhone, and the “conscience price” of the rice air purifier, the bi-Barmuda air purifier.
区块链世界的王者是比特币，但撕逼比特币不仅是找死，而且会显得很没有常识，再说孙宇晨也找不到中本聪，可以跟他好好撕一场。另外，波场对标的是以太坊，也大量抄袭了以太坊，因此针对以太坊进行炒作就成为了孙宇晨的一个选择。
The king of the block chain world is Bitcoin, but tearing bitcoin is not only dead, but will also appear to be unwise, and Sun Woo-sung will not be able to find his middle-sung, so he can tear it off. In addition, as Tai-hwan is the target of a large number of raids on Etheria, it becomes Sun Woo-ming’s choice to make a campaign against Ether.
2017年和2018年涌现出了无数个对标以太坊，并且号称要干掉以太坊的公链，但是没有一个敢公开撕以太坊、撕V神。但孙宇晨做到了。他在个人Twitter上手撕eth，列出了7大波场币优于ETH的理由：
The year 2017 and 2018 saw the emergence of numerous rivals of the Etherms, and they called it the Etherm's public chain, but none of them dared publicly to tear the Etherm and the V. But Sun Woo did it. On his personal Twitter, he tore up his body, listing the reasons why seven large waves were better than the ETH:
第一，波场10000TPS VS以太坊25的TPS。
First, the 10,000 TPS VS in Taiye 25 TPS.
第二，波场零手续费VS以太坊的高手续费。
Second, the wave zero fee VS is a high fee for the taupulega.
第三，波场一致的Coinburn VS以太坊的无Coinburn。
Third, Coinburn VS is the same Coinburn without Coinburn.
第四，波场的Java语言VS以太坊的Solidity语言。
And fourthly, Java language VS in the courthouse is the solidity language in the courthouse.
第五，波场强大的可扩展性VS以太坊的无可扩展性。
Fifthly, the irreversibility of the powerful scalable VS-E-Team.
第六，波场10亿美元开发商奖励VS以太坊没有计划。
Sixthly, there is no plan to reward VS Etheria with $1 billion in development.
第七，波场1亿用户VS以太坊的少数用户。
Seventh, a few of the 100 million users of VS-Etheria.
面对这种无理撕逼，最好的处理方式其实是不理会，很快不明真相的网友就会淡忘。但耿直的V神选择了“参战”，V神参战成功的吸引了媒体和用户的关注，孙宇晨和波场名气进一步扩大。（媒体和用户们会想：波场是什么？居然也值得V神来撕？先关注再说！）
The best way to deal with this unjustified tear is to ignore it, and soon the Internet users who don’t know the truth will forget it. But the obstinate V God chose “to fight,” and the V God’s success in fighting attracted the attention of the media and users, and Sun Woo-moo’s reputation expanded further.
2018年9月，孙宇晨喊话以太坊开发人员已转到波场，并扬言称，波场不仅完全兼容以太坊，还比以太坊快100倍。随后又被V神回怼。
In September 2018, Sun Woo-morning Ether Developmenters moved to the waves, threatening that the waves were not only fully compatible with Ether, but also 100 times faster than Ether.
三个月后，孙宇晨又撕以太坊：在Twitter上称波场日转账数突破239万，已经达到以太坊的4.5倍！预计年底，波场将甩开以太坊一个数量级，达到10倍。
Three months later, Sun Woo-yeon is tearing Ether: Twitter reports that the number of daily transfers from the waves has exceeded 2.39 million and has reached 4.5 times the level of Ether! It is expected that by the end of the year, the waves will be cut off to 10 times the size of Ether.
V神发推称，“任何发布推特添加美元符号的人都是不值得被倾听的”，并直接@ 孙宇晨。这里教大家一个撕逼技巧，撕逼要像拳击一样，不是一击致命，而是一拳接着一拳，只要对方回击的同时意味着又有破绽，意味着又有机会再出拳。于是孙宇晨马上回应称“等到以太坊每日转账达到200万次时，再讨论美元符号问题”，并且认为，以太坊永远实现不了每日200万次的转账。
V supposing that “anyone who postes a dollar symbol on Twitter is not worthy to be listened to” and directs it to @Sun Woo's morning. Here, you are taught to tear up a technique like a boxing, not a fatal one, but a punch after a punch, as long as the other one echoes at the same time, meaning another opportunity to punch again. Sun Woo's morning immediately responded that “he waits for 2 million transfers per day in Tai's chamber to discuss the dollar symbol issue” and says that it will never be able to make 2 million transfers per day.
耿直的V神再被孙宇晨算计了。
The straight V Gods are taken care of by Sun Woo in the morning.
一轮又一轮的撕逼以后，波场知名度已经比肩以太坊了。（这说明什么？永远不要选择公开回击一个你觉得不值得回击的人，因为你的回击是对他最大的帮助。）
After one round and another of tearing, the waves have become more visible than the shoulder. (What does that mean? Never choose to respond publicly to someone you don't think is worth fighting, because your response is the greatest help he can get.)
2、个人包装
2. Individual packaging
对于初创项目，产品品牌与创始人品牌是一体的，相辅相成的，极具知名度的创始人品牌可以快速提升产品的知名度，而产品的成功也可以提升创始人品牌的知名度。
For start-up projects, product brands and founder brands are integrated and mutually reinforcing, and very well-known founder brands can quickly raise the profile of products, while product success can also raise the profile of founder brands.
“90后年轻精英”是孙宇晨极力塑造的身份标签，全球一流名校的学习经历，加上世界前五数字货币的工作经验，以及捆绑马云的各种曝光，向世人呈现出孙宇晨的成功。
“Young Queens after 90” is the label of Sun Woo's hard-made identity, the learning experience of the world's leading schools, together with the work experience of the world's top five digital currencies, and the exposures that bind Ma Yun to show the world the Sun Woo's success.
北京大学历史系学士，GPA排名第一。美国宾夕法尼亚大学硕士，锐波科技创始人、董事长兼CEO，达沃斯论坛全球杰出青年，《财富自由革命之路》发起人，波场TRON基金会创始人，马云创办的湖畔大学首批学员中唯一90后学员。
B.A., Department of History, Beijing University, GPA is ranked first. M.A., University of Pennsylvania, U.S.A.; Founder, Chairman and CEO, Global Distinguished Youth of the Davos Forum; Launcher of the Path to a Free Wealth Revolution; Founder of the Bourbon Tron Foundation; and the only post-90 participant among the first Lakeside University students founded by Ma Yun.
这样的履历对韭菜无疑是极度富有吸引力的。当然我知道，还有很多项目方，他们的创始团队里有人比孙宇晨可能更牛逼，而且这些人大多是技术背景，切切实实对区块链有自己的想法，也想要改变世界。但是他们脸皮太薄了，不愿意像孙宇晨这样一遍又一遍地吹嘘自己。在Consensus大会上，波场的广告被贴得到处都是，有一句笑话叫做“在厕所里都能看到孙宇晨的广告”。而有真本事的人往往会心怀敬畏，他们知道自己的边界在哪里，不愿意这样吹嘘。但讽刺的是，这些人虽然问心无愧，但散户接触不到，他们在散户那里没有知名度。
The curriculum vitae is certainly extremely attractive for pickles. I know that there are many other projects, and that some of their founding teams may be more aggressive than Sun Woo's, and that most of them are technical in nature, with their own ideas about the chain of blocks and their desire to change the world. But they are too thin to brag about themselves again and again like Sun Woo's. At Consensus, there was a joke that said, "You can see Sun Woo's ad in the toilet." And those who have the real thing tend to fear, and they know where their borders are, and they don't want to brag about it.
3、事件营销
3. Event marketing
孙宇晨似乎谙熟一个道理：与其把预算批给公关部，再让他们找媒体一篇一篇文章写稿子推给散户看，不如自己蹭热点免费上各大媒体头条。虽然孙宇晨不是新闻专业出身的，但是对玩转热点这一套，简直到了炉火纯青的地步。甚至可以说有热点的地方就有孙宇晨，而他就像币圈杜蕾斯，总能给你一款意想不到的爆款文案。
Sun Woo-moo seems to know one thing: instead of giving the budget to the public relations department and asking them to put an article in the press and put it on the street, they should go to the press headlines for free. Although Sun Woo-moo is not a journalistic professional, it's like turning hot spots.
重要时间节点，波场从来不缺大的动静，2017年8月，波场在币安开启首轮ICO预热，5亿TRX在53秒内瞬间被抢空。正式开启交易后，币安和波场开展了相当具有诱惑性的营销活动——用玛莎拉蒂、奔驰这样的奖品激励用户在币安买卖TRX，用刺激交易的方式促使token升值。
In August 2017, when the first round of ICO preheated in the currency, 500 million TRX was stolen in 53 seconds. After the official opening of the deal, the market was fairly temptingly marketed – using prizes such as Masarti and Mercedes to motivate users to buy and sell TRX in the currency – to boost the value of token.
与大张旗鼓做营销相反的是，孙宇晨似乎并不看好波场，2018年年初，有网友在Reddit论坛爆料，孙宇晨疑似在币安中卖出高达60亿枚TRX（当时价值约3亿美元）。网友指出，该钱包地址曾与基金会地址有过「测试历史纪录」，并发现该地址在加密猫（Crtptokitties）上注册了名为Justinpet的加密猫（孙宇晨英文名Justin）。网友认为孙宇晨即是该地址的拥有者，将募得的TRX抛售套现并跑路，引发社群热议。对此孙宇晨的回应是：该地址为私人投资者所有，并否认该加密猫为自己所有。
Contrary to popular marketing, Sun Woo morning did not seem to be looking well, and early in 2018, a friend at the Reddit Forum appeared to have sold up to 6 billion TRXs (at that time worth about $300 million) in the currency. The wallet address had been "tested for history" with the foundation address and found that the address was registered on the cryptocat (Crtptokities) as an encrypted cat (Justin). The user believed that Sun Woomun was the owner of the address and that the collected TRX would be sold and run away, triggering social discussions. Sun Woo’s response was that the address was owned by private investors and denied ownership of the encrypted cat.
“对娱乐圈来说，No news is bad news！”孙宇晨深谙台湾娱乐明星吴宗宪的这句名言，他和他的波场不停的制造争议，也在争议之中快速提升自身的知名度、影响力和价格。
“No news is bad news!” Sun Woo is familiar with the famous phrase of Taiwan's entertainment star, Wu Jong-chun, who continues to create controversy with his wave, and has rapidly raised his visibility, influence and prices in the debate.
悬赏玛莎拉蒂后，孙宇晨又干过哪些事？
What did Sun Woo do after the reward of Maserati?
帮助ofo退押金。去年年底，ofo内部面临资金难题，用户也出现了提取押金困难的现象。昔日的共享单车巨头变成了这副模样令人不胜唏嘘，ofo退押金难顿时成为了2018年12月各大媒体的热点新闻，活跃网友们纷纷“献计”，要帮着ofo走出困境。孙宇晨自然也没有放过这一次事件营销。
At the end of last year, there were financial problems within the ofo, and users experienced difficulties in extracting the deposits. This was an amazing pattern of shared bicycle giants, and when the ofo bailed out became a big news story in December 2018 for all major media, activists “sponting” to help the ofo get out of it.
12月19日下午，孙宇晨在微博上表示：要帮朋友戴威给1万个ofo用户退押金，“杯水车薪，纯个人帮忙。”孙宇晨的表态立马在币圈媒体和各个群里刷屏。经测算，ofo押金最多199元一人，帮助1万个ofo用户退押金，至多也只需要花199万元。但是孙宇晨通过这次事件营销，不仅广泛刷屏，还塑造了自己“为朋友两肋插刀“的形象。
On December 19th, Sun Woo's morning on Weibo, he said that he was going to help his friend Dewey pay the deposit to 10,000 ofo users, “a glass of water truck money, a personal helper.” Sun Woo's speech was swipedled in the currency press and in groups. A maximum of $199 was calculated to help 10,000 ofo users refunds, at most $1.99 million. But Sun Woo's marketing of the event not only drew the screen, but also created an image of himself as “bringing two ribs for friends.”
资助“见义勇为反被拘”当事人赵宇。2019年2月，福州市居民赵宇听到楼下传来女子喊“强奸”“救命”的呼叫声，遂下楼了解情况。沿着声音传来的方向，赵宇看到施暴者李某正对邹女士进行人身侵害。期间，赵宇上前试图阻止李某施暴，遂与其发生肢体冲突。据赵宇描述，自己抽身时不小心踩在了对方肚子上，导致其“肠子破裂”。后经鉴定，对方二级重伤。随后赵宇便因涉嫌故意伤害罪被警方刑事拘留14天。
In February 2019, Zhao Woo, a resident of the city of Fuzhou, heard a call from a woman calling for “rape” and called for “help,” and went downstairs to get information. In the direction of the sound, Zhao Woo saw the aggressor, Li Fong, physically assaulting Ms. Zou. During this period, Zhao tried to prevent Li's violence, which led to a physical confrontation with him. According to Zhao Woo, he accidentally stomped on the other person's stomach, causing his intestines to break.
该事件引起了全国的广泛关注和声援，甚至最后惊动了新华社。孙宇神再次猪猪这个热点事件，“化身”正义的使者，在微博上公开表示要捐钱声援这名被拘留的义士，提供总计1000万元的支持计划。2月26日，“见义勇为反被刑拘”当事人赵宇发布微博称收到了孙宇晨的捐助款项，并表示感谢，但微博内容中并未透露具体捐款金额。通过这次营销，孙宇晨在人们心中的形象被再次洗白。（尤其是那些2017年没有入场的人，以及不在区块链圈内的人。）
On 26 February, Zhao Yu, the protagonist, announced that he had received a donation from Sun Woo-ming and thanked him for not disclosing the amount of the donation. This marketing resulted in Sun Woo-ming’s image in people’s minds being whitened again. (In particular, those who were not present in 2017, and those who were not in the chain of districts.)
支持被盗的币安。2019年5月底，币安倍黑客盗走了7000多枚比特币，引起了圈内的广泛关注。事件发生后孙宇晨立即表示，将代表个人，在币安存入7000比特币等值美元（约4000万美元）用于支持币安。虽然事后赵长鹏回应称“不需要，我们没有破产”，但孙宇晨依然靠这个回应赚够了关注度。照例，这个回应成为了当时的刷屏新闻。甚至有人还提出这样的疑问：“明明是币安出事，为什么刷屏的还是孙宇晨？”
At the end of May 2019, more than 7,000 bits of coins were stolen by the Abe hackers, causing widespread concern in the circle. Sun Woo said immediately after the incident that he would deposit the equivalent of 7,000 bits of coin (about $40 million) in support of the coin on his behalf. Although Zhao Chang Peng responded that “no need, we are not bankrupt,” Sun Woo made enough of this response. As a rule, the response became a screen news at the time.
现在我们看到，孙宇晨又拍下了巴菲特的午餐…他就像娱乐圈人士一样，不停的制造争议、制造话题、抓人眼球，借力增加自己和波场的曝光度。自从中本聪发明比特币以来，历经了上万个项目方的起起伏伏，但是还从未有人这样操作过。孙宇晨能够在圈内引发这么大的争议，也就不足为奇了。
Now we see Sun Woo shoots Buffett's lunch again... like the entertainment community, he keeps making disputes, making topics, catching people's eyes, trying to increase his visibility and that of the wave. Ever since he invented Bitcoin, he's been up and down tens of thousands of projects, but no one's ever done that before. It's no surprise that Sun Woo's morning has been able to create such a controversy in the circle.
03
「牛市营销」和「熊市营销」
"Cow Marketing" and " Bear Marketing"
通常，营销活动与营销预算息息相关，大开大合的热门营销都是由大量金钱做支撑。德国心理学家艾宾浩斯研究发现，人对陌生事物的记忆与曝光次数相关，21天的曝光才会真的记住一个陌生事物。因此，再拗口的品牌，只要有钱，不停的曝光，就会逐渐被更多人记住。
Often, marketing activities are linked to marketing budgets, and open-door marketing is supported by large amounts of money. German psychologist Ebinghousehouse found that the memory of strange things is linked to the number of exposures, so that 21 days of exposure can really remember a strange thing.
在波场之前，想要有所图谋的项目方一般都是向比特币和以太坊学习，塑造一种分享型的社区氛围，依靠口碑进行传播。在他们看来，波场这样的营销方式实在是太夸张、太花里胡哨而不切实际了。然而，波场却正在用自己的营销套路，日渐在散户那里获取影响力。
Prior to the wave, the projecters who wanted to try to do something were usually learning from Bitcoin and Ether to create a shared community atmosphere, relying on slogans for dissemination. In their view, the marketing of the wave was way too exaggerated, too fancy and unrealistic. However, the waveplace was using its own marketing trap to gain influence in the diaspora.
为什么会出现这种情况？一个根本的原因，是“天时”不一样了。我们可以称之为“牛市营销”和“熊市营销”的不同。
Why does that happen? One of the fundamental reasons is that "the daytime" is different. We can call it "the cattle market" and "the bear market" are different.
波场诞生于牛市最高潮的一个时期，区块链项目的财富效应吸引着大量普通人带着大笔的财富入场，如此大的增量资金，只要项目知名度高，就能取得良好的收益。如前文所说，知名度最好的方法是争议、是事件，这些恰恰是波场擅长的，快速聚拢人气。在马太效应的作用下，人气越高的项目越容易吸引人，又会受到更多新人追捧。
At a time when the waves were born at the peak of the cattle market, the wealth effects of block-chain projects attracted large numbers of ordinary people with large amounts of wealth, and such a large incremental amount of money could yield good returns as long as the projects were well known. As stated earlier, the best way to be known was to be controversial, to be an event, which was exactly what the waves were good at, to get people together quickly.
而在比特币诞生的时候，还没有币圈牛市熊市的说法，几乎没有人关注。对这种这种极具创新性且当时几乎没人能看得懂的产品，精英们的口碑才是最好的营销方法。于是比特币从密码朋克的小圈子开始，以Bitcointalk为主要阵地，通过内容和互动产生粘性，从而将所有关注比特币的人汇聚于此，最终开花结果。
The best marketing method for such highly innovative products, which hardly anyone could understand at the time, was not known at the time of Bitcoin’s birth. So Bitcoin started with the code punks, using Bitcoinalk as its main position, to create glue through content and interaction, bringing together all those who cared about Bitcoin, and eventually to reap the results.
同理，在一个存量市场里，比如熊市，没有新人入场，更多比拼的不是名气大，而是项目本身的实力，事件炒作的投入产出比并不高。
By the same token, in a stock market, such as the Bear City, where no newcomers are present, it is not high-profile, but rather the strength of the project itself, and the output of the event is not high.
除去天时，波场也得到了“地利”。波场的成功与币安密不可分，某种程度上甚至有“绑定”的意味。而币安后面成长为了全球第一大数字货币交易平台，无论是用户数、交易量，还是影响力，币安都可谓是全球首屈一指。波场以币安为阵地，自然可以快速名利双收。
In addition to the sky, the waves have been “land-rich.” Their success is indistinguishable from the currency, which in some ways even means “tied.”
说到底，波场和比特币营销方式的不同是一个在牛市，一个在熊市，牛市高举高打，快速见效，而熊市不得不选择高筑墙、广积粮、缓称王，毕竟即使你天天吹牛、各种撕逼，没有足够的财富效应，也不足以吸引更多人的关注，而熊市，普通人不是选择入场，而是选择离场。
At the end of the day, the difference between the bazaar and the Bitcoin marketing is one in the cattle market, one in the bear market, where the bull market is high and works fast, while the bear city is forced to choose high walls, wide grains and slow kings, after all, even if you brag daily, tearing and not enough wealth to attract more attention, while the average man in the bear city chooses not to enter, but to leave.
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